Distribution Basics

This course will take you on a journey through the jungle of retail where less than 5% of brands survive. What do the 5% get right and what does everyone else get wrong? More often than not, it’s Distribution.

  • IN THIS COURSE YOU'LL LEARN ABOUT:

  • National and Regional Distribution and why regional partnerships are so important.

  • Key elements for developing a good distribution strategy.

  • The process of setting up an item and the basics of managing turnovers.

  • Key ingredients for building strong relationships.

Course curriculum

    1. Introduction

    2. Before we begin...

    1. Types of Distribution

    2. Types of Distribution Quiz

    1. Fees, fees, and more fees...

    2. Fine Print Quiz

    1. Building a Macro Strategy

    2. Secret Sauce Quiz

    1. Getting Product in Stores

    2. Setting Up an Item Quiz

    1. Good Relationships = Good results

    2. Relationships Quiz

About this course

  • Free
  • 16 lessons
  • 0 hours of video content

Meet Your Instructor

Former Senior Vice President of Brokerage

Former SVP Brokerage Rob Maxwell

Rob is a crusty relic of the glory days of natural foods in the US. Having wasted most of his working life at Whole Foods, Rob saw the light after it went out only to find that it was all a farce. Forever seeking purpose and some way to positively contribute, Rob is consistently disappointed in himself but more importantly, in everyone else including you!

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